Research Cost (USD) *

Enter total cost of market research report or project

Implementation Timeline * How quickly can you act on research insights?

Current Annual Revenue (USD) *

Your company's current annual revenue

Profit Margin (%) *

Average profit margin percentage (e.g., 20 for 20%)

Expected Revenue Lift WITH Research (%) *

Estimated revenue increase if research informs decisions

Expected Revenue Lift WITHOUT Research (%)

Baseline revenue growth without research insights (optional)

How We Calculate Market Research ROI

Calculate the additional revenue gain attributable to research-informed decisions by subtracting baseline growth from research-enhanced growth.

Apply profit margin to incremental revenue since only profit contributes to ROI, not gross revenue.

Subtract research investment from profit to determine actual financial benefit.

Divide net gain by research cost and multiply by 100 to express as percentage return.

ROI Formula:

ROI = [(Incremental Revenue × Profit Margin) - Research Cost] / Research Cost × 100

Break-Even Formula:

Break-Even Revenue = Research Cost / Profit Margin

Payback Period Formula:

Payback Period (Months) = Research Cost / (Monthly Revenue Gain × Profit Margin)

Market Research ROI Calculator